What is video marketing?
Marketing is the art of innovating what can particularly reach the target audience. It typically outlines the product or service and sells it to potential customers. Marketing can be of various types, including e-mail marketing, social media marketing, Visual marketing, web marketing, SEO marketing, content marketing, etc.
Video marketing bags the top position amongst all others. It is defined as video-based or visual services to promote a brand or service. It helps increase customer engagement by promoting the service better and spreading brand awareness.
Video marketing is being used in every sphere now, including healthcare. This kind of marketing can amplify a cause, business, or brand. Let us look at how video marketing works for doctors and healthcare practices!
How can video marketing help boost your healthcare business?
Video marketing is a fantastic way to deliver your message to the target audience. Video marketing proves to be useful for medical practitioners.
Video creation has witnessed an enormous surge as the world shifted to online mode during the COVID-19 pandemic. Medical practitioners have switched to this mode to create awareness for a greater audience. Videography for doctors can help them reach out to more people.
Some of the reasons why video marketing can boost your healthcare practice are:
Connect with your Audience
Videos connect the audience better with the services. Despite other marketing strategies being available in the market today, video marketing never fails to do its wonder. It has become a famous avenue now as it is an effective way to connect with your audience.
Help your message reach more people
The main aim of creating content is that it comes to the potential audience effectively. Video marketing aims at building brand awareness in an amplified manner.
The audience prefers watching to reading
With daily chores and busy lifestyles, it is difficult for one to read a piece of information with focus. Managing time is a task. Owing to this, the audience prefers to watch visuals rather than read the same.
Boost your SEO
Search Engine Optimization helps increase the reach of any product, brand, or even a website. It involves keywords related to your service or brand and is expected to be used by the audience for a web search.
Diversion of the internet traffic towards your brand can be an excellent tool for marketing. Video marketing involves using many keywords and hence is impressive for the brand’s awareness.
Increase your earnings
When videos are telecast on various social media or handles, it becomes a source of revenue—provided that it manages to reach out to the target audience. On the contrary, a video posted on websites can attract many visitors or patients, increasing the earnings.
Grow your practice
One can ensure growth through short introduction videos concerning the medical practice.
6 great ideas related to video marketing for doctors and healthcare practitioners
Video series
Healthcare video series attracts a lot of viewers because of the short and crisp format. A video series is a group of short one or two-minute videos that raise awareness about a particular cause.
For example, a video series related to the symptoms, treatment, medicines, exercises, and causes of a specific condition can help raise more awareness.
'What to expect' videos
Imagine somebody going through a medical condition that requires further diagnosis. One always tends to think about what the diagnosis procedure holds, so ‘What to expect’ videos are perfect.
These detailed videos take one through the entire process in an animated or guided way to prepare for the same and be less anxious.
Animated videos
Animated videos can help explain a medical condition or stateless intimidatingly. Many healthcare professionals use videos to explain medical conditions and procedures to patients.
Experience videos
This type of video is of great help to anybody facing a particular condition. Experience videos are shot by patients who have undergone treatment and recovered. Patients in a state shoot these to share their journey and experience. It serves as a source of strength and trust for other patients.
'Better your lifestyle' videos
Most of the diseases these days result from the unhealthy lifestyle we follow. Many medical practitioners and doctors have been using videos to teach people better habits and reduce the chance of diseases.
LIVE sessions
LIVE online sessions are a great way to communicate with the audience. Usually, the LIVE sessions are planned and conducted with a specific schedule in mind. But as the session is quite interactive, the healthcare professionals can discuss many topics and answer the viewers’ queries.
How can online platforms be used for healthcare video marketing?
Facebook: Used by many people worldwide, Facebook has become a popular spot for creating brand awareness through healthcare videography. Many doctors and hospitals post disease awareness videos and posts that aim at a particular section of people. Attention can be in the form of a pre-shot video or a FB LIVE. Such initiatives encourage people to get assistance in case of disease.
Youtube: Exclusively made for posting videos online, Youtube is a fantastic platform to raise awareness. Both long-duration videos and short videos are available on Youtube.
Instagram: Many healthcare influencers use this platform to reach out to their target audience. Instagram is home to accounts that post about their medical journeys, cures, symptoms, and preventive videos that might be of some help to the people who watch it.
LinkedIn: LinkedIn is a formal space where one can share their experiences and journeys. Healthcare practitioners use it to share valuable information about diseases, conditions, research, and developments.
Components of healthcare video marketing
Healthcare video creation is a booming industry and has undoubtedly progressed over time. Many companies and agencies now assist with content creation, video creation, and strategic planning. Some of the components of healthcare video marketing are:
Script creation: As the videos are usually pre-planned, the script related to those must be created earlier. Most videography agencies have pre-designed templates for one to choose from.
- Process explanation: As the shooting experience might be new for most doctors, the service providers guide the healthcare workers throughout the process.
- Shooting: As per the decided script and aim of the video, the videographers shoot the entire sequence. The team aims to make the whole journey of camera anxiety accessible.
- Editing: The shot video is then edited and compiled according to the decided timings and target of the video. The video is created in a high resolution for better performance.
- Personalized Thumbnails: The videography team also assists in creating a custom thumbnail that elaborates the entire idea of the video and attracts more viewers.
- Marketing: This is the final and the most crucial step in the entire healthcare video marketing journey. Specific advertisement campaigns help create a vast video reach and spread the message better.
Conclusion
Healthcare videography proves to be helpful in today’s world. Suppose you are looking for services related to video marketing in healthcare. In that case, Madhats Media has the best videographers in Delhi NCR and Gurugram.
F.A.Q.
MadHats Media is a website design and video production company in Gurgaon that aims at assisting your brand in meeting the attention it deserves. For great healthcare videography assistance, please visit us at https://madhatsmedia.com/.
Healthcare videography is a detailed process that includes script formation, idea development, shooting, editing, and marketing.
Video marketing is a great tool to attract a considerable portion of the audience to your medical practice and career.
We cover skincare, Eye care, ENT, orthopaedic, dermatologist, diabetes care, infertility clinics, thyroid care, mental health clinic, homeopathic, etc.
