What are Instagram Reels?
The beautiful short clips ranging from 15-30 seconds are given a new name, “Reels.” An in-built feature of Instagram allows users to make and share reels. Reels get displayed on your feed, bio page, and explore page.
Short-fun videos are a great way to connect quickly with the target audience. Reels help to form a quick connection with the audience. Trending music adds more fun to reels. This dedicated content category can be used for various purposes.
Why are Reels important?
The new fun format of spreading information and gaining attention helps in looping in the target audience quickly. Content on feed, stories and IGTV help improve brand awareness and offer input. On the other hand, Reels are a great way to gauge attention and hook the audience and turn the by watcher into coming to your page.
Most people use Instagram as a relaxing means, and these short videos offer fun and information, making them perfect. These short videos are no commitment means of gauging the audience. The reels are perfectly in the middle of stories and IGTV. Reels are 15-30 seconds long and stay on your feed for as long as you want to keep it.
How to use Reels for Business in 2022?
Small businesses can use Reels very well to spread the word about their product and services. It is a great tool to exploit for higher engagement which will lead to more followers.
The use of Instagram has risen by 3.5% after the launch of Reels. Reels help to communicate ideas, provoke emotion or engage the audience, all three.
Some simple ways to add the benefits of reels to your business are given as follows:
1. Educational videos:
Create educational clips about your product or services, informing the audience about their importance in a creative way. A short clip presented in a fun manner with trending music will garner more reach, and more people will interact with your reel. It attracts many people to view and follow your page.
You can also speed up or speed down your video with the timer option of reels. You can make videos offering a step-by-step guide or giving benefits of what your business offers.
Reels are the most effective way of showcasing what you offer in a short period. It often catches the fancy of the audience and leads them to your page.
The most important strategy to create brand trust among audiences and showing what you offer is a great way to build trust. You can shoot benefits videos, promo videos, and many others.
3. Inspire your audience:
Inspiring and motivating people around is a great way to reach out to more people on Instagram. Often people follow the pages that encourage them to be better and do better in life.
Attract the audience to your business by relating to their life. The positive connection created by connecting to your audience’s life forms deep-rooted trust.
4. Show behind the scenes:
Capture and showcase behind the scenes of your business. It helps in maintaining transparency with the potential client. Often people are curious about what goes behind all the marketing and product creation.
The behind the scenes videos help create a deeper connection with the audience and build trust. The audience feels like a part of your business.
If you are looking forward to launching new products, you can shoot a behind-the-scenes video and leave the audience guessing; this will make them come back to know more.
5. Trending content:
Keep a close tab on what is trending, be it songs, memes, content ideas, etc. Using the trending content and molding it according to your business helps reach more people. Using relevant trends increases the chances of discovery by the target audience.
6. Share on stories and feed:
Sharing your reels to stories and feed helps reach your existing followers and provide value to them. Your followers can easily view your post since it is displayed on the top of your follower’s home page.
Using this method, you get more likes for your videos and increase brand awareness among your existing followers.
7. Use inbuilt effects:
Instagram offers many inbuilt features to create magic with Reels. Some of these are:
Audio: You can add audio to your videos. Instagram offers you a wide variety to choose from. You may also opt for original audio if you have shot the video with some audio; you can opt for it.
Speed: You may speed up or speed down while recording a video using the speed option.
Effects – Instagram offers various filters for your videos.
Timer – You can set a timer before it starts to shoot. This way, you can shoot your video hands-free.
How does the algorithm support Reels?
Instagram declared itself to be a video-sharing platform in the most recent convention. This means that Instagram is now a platform that prefers video content over pictures. It effectively uses machine learning from what you engage with to serve you more such content.
When browsing the Reels section, one is served content based on previous behaviors rather than the creators or businesses. This ensures that someone who has interacted with content from the industry and interacted with it is more likely to find your page and find it helpful.
This method creates audience funnels. A user can always give feedback to Instagram if some content is not helpful or interesting.
Who is it for?
From Influencers to small businesses and from viewers to meme pages, all will benefit from Reels. The dedicated short video medium is not just about dancing to the tunes but encompasses many things.
You can add humor, facts, trivia, sarcasm, motivating quotes, and many more items to make your videos enjoyable. Visuals also help create an exciting reel. Reels’ time limit helps keep the content to the point and offers value to the viewer.
Instagram Reels will help you grow your brand’s popularity and spread awareness about your brand. Reels are trending on Instagram due to their higher engagement with audiences. Use this excellent opportunity to connect with your viewers and stay ahead of your competitors. Reels can prove very beneficial for small businesses, influencers, meme pages, service providers, etc.
